WELCOME to my BLOG

After 12 years in business, I’ve learned there is a gentler way to approach running a business than I believed for the first 8-10 years. For the longest time, I thought that being more productive, optimising my schedule and checking everything off my to-do list were the keys to feeling successful and fulfilled. I couldn’t […]

My guilty pleasure is watching day-in-the-life vlogs on YouTube. It’s a bit of escapism and my way to procrastinate now and then (intentionally, of course) 🙃 I find it so fascinating to glimpse into the everyday lives of others -to see their routines and how they navigate their days. I mean, it does come with a […]

This is how Mondays used to look… Wake up anxious about everything “I have to get done”! Scramble to get the house in order after the morning school run.  Dive straight into the week’s chaos with a long to-do list that had been swarming around in my mind the entire weekend.  Scribble it all down […]

If you’ve ever wondered ‘why is nobody watching my content?’ you’re not alone. There’s something oddly vulnerable about recording a video (or any piece of content), pouring your heart into it, and sending it out into the world – not knowing if anyone will even watch it. I’ve been doing my YouTube experiment for about […]

I’ve tweaked my core offer more times than I can count. At first, I felt a bit of shame about this — wondering ‘why my offer isn’t selling’ or if people would catch me out and think it hadn’t sold well, that it wasn’t as valuable, or that I had no clue what I was […]

Traditional marketing advice has always felt out of alignment for me. If you’re wondering how to market your business without social media, you’re not alone. I have always wished I could be the type of person who could show up consistently and batch-create content. Still, even more than that, I’ve struggled with the “social” side […]

When was the last time you allowed yourself to make a shitty first pancake in your business? If you’re wondering how to start something new in your business but feeling stuck by perfectionism, you’re not alone. Overcoming perfectionism when starting something new I used to be very scrappy in my early years as a business […]

Seven years ago, my husband and I sold most of what we owned to move to the UK. We arrived with three over-stuffed suitcases, (one grumpy toddler) – who wouldn’t be grumpy after such a long flight And a whole lot of unknowns This journey taught me valuable lessons about going back to basics in […]

Subject Line: 2023 Accounts – The email that almost made me quit! This email landed in my inbox last January, and I instantly felt a sinking sensation in my stomach. What nobody tells you about pivoting your business is how these unexpected moments can shake your foundation completely. My accountant casually mentioned that I had […]

I’m pretty organised when it comes to my business.  But my family (and I) are always last-minute Larrys when it comes to life admin. So when we popped into the Asda, the night before schools opened in January to top up on some school uniforms, my daughter and I made a little bet about whether […]