Are you feeling overwhelmed in your photography business? Firstly, if you are I just want to send you a big virtual hug and remind you that you are doing the best you can. As a photographer you have to be everything from the Social Media Manager to the Admin Expert (it’s a lot to handle)!!

This morning I was really feeling inspired by the spring energy all around me. It was a beautiful and gentle reminder to start to think about spring cleaning (metaphorically speaking), my business and client experience. And so, I thought it would be nice to bring you along for the process, so you can take what […]

So often I get asked for ideas on what is the perfect welcome gift for photographers – and should photographers include a welcome gift as a way to enhance their client experience? And while that is true, it’s always important to zoom out and look at your overall client journey and the service that you provide.

As I sit at my desk watching the rain fall, my sandalwood & Rose Geranium candle flickering on my desk,I am reminded of how far I have come when it comes to seeking joy in the simplest of pleasures. Years ago I would get my thrills from rushing around a busy shopping mall, now I […]

As I finish completing the final forms for our daughters reception class, I think back to my early years at school. I never really cared for school as a child, I was far too busy daydreaming and interested in things that had nothing to do with Maths or Science. BUT there are two teachers who […]

Image of an Investment guide for a family photographer looking to add more value to their service

I often get enquiries from our clients, confused about how to craft the perfect welcome pack. Their main concerns are what to include, and while this is a very important question, I think you first need to ask yourself what is the purpose behind sending a welcome pack? Some of the main reasons to send […]

I have always felt that packaging and client experience are a way to add value to your product or service. Especially for service based businesses such as photographers, videographers, coaches, interior and graphic designers. Often they provide so much value and skill but it can be difficult for them to create a tangible extension of […]

If you have recently rebranded or are looking for a way to enhance your final delivery with a tangible brand touchpoint as a photographer – I have five tips to ensuring this experience feels intentional and thoughtful.

Enhancing your photography brand through client gifting is a great way to create tangible brand touch points and get more referrals. What really draws us in and makes us loyal customers or clients is the connection we make to the brands we love?