I believe that we, as small business owners, have a responsibility to do business better. Which is why I have taken The Ethical Move's Pledge. To always put the person before the sale (something that is so important to me & my values). To communicate inclusively, truthfully & clearly (no fake scarcity tactics, or hidden info here). And to take responsibility for my part in changing the marketplace & breaking the cycle of consumerism. 

While I might not always be perfect, I strive to do better & take responsibility for the way I market my services & conduct my business. 

It is probably no surprise that I don't agree with standard marketing practices - I believe meaningful connection is the future of business. There’s a massive shift happening in consumer culture.

We’re constantly being bombarded with ads and tacky marketing tactics, and it’s harder than ever to trust that a business will deliver on its promises.


My ethical marketing pledge:

I WILL put the person before the sale.​

I respect you and your privacy. I will help you make the best choice for your needs, not mine.

I WILL communicate  inclusively, truthfully, and clearly.​

I will not confuse you or hide information from you. I will help all audiences feel welcome.

I take responsibility for our part in changing the marketplace.​

I recognize the need to break the cycle of consumerism. I will continuously review our sales and marketing to ensure they benefit the common good.

I count on you to hold us accountable. Please connect with me if you see us not honouring our pledge.

Will you join me?

I highly encourage all of my clients to make the same pledge

Helpful resources 

+ Ethical Move’s harmful tactics list 

+ What Works EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina 

+ Honeybook’s How to Create an Inclusive Client Experience – The Ultimate Guide

+ Fave Books : Anti Marketing & Conscious Marketing