Kriti Chitturi
CLIENT RESULTS - Reset DAY
Flodesk Set-Up
It was such a treat to infuse Kriti's playful, bold brand into her email marketing - inspired by a weekly Happy Hour!
Kriti is one of the kindest souls I have ever met - her sunny, positive energy instantly fills the room, which is why I was so excited to translate this into her email marketing! Kriti is a Social Media Manager for photographers, and like so many creatives, she had a sign-up form for her email newsletter on her website, but hadn't been using it to it's fullest potential.
Kriti is amazing at what she does, and usually has a full client roster, but she wanted to have a way of nurturing potential clients, so that when she has spots open to work with her, she would have people who were ready to sign-up!
I has previously worked with Kriti on designing her Client experience, so I already knew her brand inside and out. I also realised that Kriti has an amazing way with words and could be using email marketing as a way to gently nurture potential clients.
She already had a good concept for her weekly newsletter (called happy hour), but wanted a way to welcome new subscribers and give them a sample of what they can expect from her every week.
She also wanted a more direct way of promoting her services, and so we designed a fun lead magnet that shows people how they can use Instagram & Pinterest to create a perfect social media content cocktail. It's fun, easy to digest format is filled with helpful tips and advice and gives people a teaser of what it would be like to work with Kriti and her team!
It was important to identify some key goals and develop a strategy.
BEFORE Kritti'S RESET DAY
A B.T.S look at her Nurture series in Flodesk...
First we created a three part nurture sequence welcoming new subscribers to her weekly newsletter called happy hour. These emails packed a punch and were designed to get people to hang around and get to know what her brand is all about!
Next, we created a lead magnet, that she could promote on Pinterest and Instagram, highlighting the value of hiring her! The aim was to show the importance of using Instagram & Pinterest together - but we kept the format light-hearted, easy to digest and of course injected lots of personality and joy to connect with her dream clients!
We followed this up by creating a "Content Cocktail" welcome series to get people excited about their socials! Designed to take people from feeling drained about their socials to feeling energised!
We used punchy subject lines, emojis, GIFS and bright bold colours to inject some joy into people's inbox - highlighting the value of working with Kriti (beyond just her knowledge and expertise).
At the end of each nurture series there was an invitation to work together, for those who were seeking and ready for more 1:1 support. But she could continue to nurture her subscribers, and continue to grow her email list, which will be a valuable asset in the future!
After we were done working together
+ felt excited to promote her weekly newsletter & Content Cocktail Freebie
+ has a template to make sending her weekly newsletter easy & fun
+ CAN confidently grow her EMAIL list
+ Has a way to build brand loyalty
WORK WITH ME
BREATH A HUGE SIGHHHH OF RELIEF
READY TO RESTORE CALM IN YOUR PHOTOGRAPHY / creative BUSINESS?
Let's spend a day ticking off those niggly tasks, half completed projects or simply creating a strategy to restore calm in your photography business, so you can get back to doing the stuff that sets your creative soul on fire!
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